what the coach is
- Trained on a curated corpus of communication, attachment, and conflict-resolution frameworks (Esther Perel, Sue Johnson EFT, Marshall Rosenberg NVC, John Gottman, Heidi Priebe attachment, Internal Family Systems primers).
- Knows your last 30 days. Refers to patterns it has shown before. Doesn't pretend to remember what it doesn't.
- Asks the next useful question. Doesn't lecture. Doesn't perform empathy ("i'm so sorry to hear that") when you didn't ask for it.
- Is multimodal — text or voice. The voice mode uses ElevenLabs with explicit consent + a do-not-train flag.
what the coach isn't
- not a clinician. if your conversation includes serious safety risks such as suicide, abuse, or severe substance use, the coach shows verified national hotlines (Samaritans 116 123 UK · Shout 85258 · 988 US) and does not try to handle that alone.
- not a romantic AI. we are explicit about this. the coach won't say "i miss you" between sessions. it won't take on a persona for your fantasy. that's a different category of product, with different ethics, and we built ours on the other side of that line.
- not a friend. parasocial dependency makes products feel sticky — we treat that as a red flag, not a feature. the coach gently encourages you to reach the actual humans in your life.
the safety guardrails
- Every coach reply is checked by safety filters before you see it.
- crisis paths route to verified human resources, not to chatbot platitudes.
- Silent behaviour changes are not allowed. If the way the coach talks to you will change, we tell you first in plain English.
- the coach never claims it can replace therapy — it's a bridge between sessions, not a substitute.
the rhythm
five minutes a day. one small thing. skip without guilt. the rhythm doesn't punish absence — it just notices.
Once a week, the coach sums up what shifted. Once a month, it gives a deeper reflection. The patterns are yours; we just help you see them.